So I keep throwing this phrase, brand strategy, around a lot and you’re probably wondering what is it? And I’m here to answer all of your questions!
According to our friend, Google, brand strategy is defined as the following: it is a long-term plan to achieve a series of long-term goals that ultimately will result in identification and you will ultimately become an expert in your industry, making you the preferred choice for your ideal clientele.
A good brand strategy will ultimately help you clearly tell an audience the who, what, and how of your business so that you can narrow down that general audience to a very specific audience, your ideal client. It’s often thought that a good rebranding is based strictly around the visuals which include a new logo, brand colors, fonts, and a website. Speaking of website, a quick food for thought! How can a really good website be written if you don’t know who you are speaking too? While those brand visuals are definitely a key component in a branding/re-brand, it definitely needs to have that strong strategy back-bone to make it a long-term success.
What Goes Into A Good Brand Strategy?
As I mentioned above, a good brand strategy is broken down into the who, what, why, and how. Think of the following questions like who are you? What are your brand goals? What makes you the authority in your industry? Why should your ideal clientele do business with you? What will they benefit from? How do you engage with your ideal clients?
We’ll answer all of those questions together during a 1-hour strategy call and through my own independent research and marketing background, I will put together a detailed brand strategy that is easy to understand and implement.
How Can We Work Together?
Are you wanting to work together? That is music to my ears! First, I would recommend reviewing the different service packages that I offer to see which one would work best for your businesses needs. I’d also recommend taking a moment and learning a bit about me, my marketing background, my quirks (hint: I’m very Type-A), and so much more!
Once you’ve determined almost everything you need to know about me, simply fill out the form on my connect page. I’ll get notified and send you a questionnaire to complete. After the questionnaire is completed, I’ll review it and reach out via email to plan a Discovery Call if I think we’re a good fit!
March 15, 2022
Finding the right brand and website designer can be quite a task and with all of the great options that are out there don’t let it overwhelm you. Below you will find 10 reasons why I think you should work with Elm Branding Studio.
ONE. I KNOW MORE THAN A BRAND AND WEBSITE DESIGNER
While I consider brand and website design my bread and butter, I also work a 9-5 as a Content Marketing Manager where I oversea and practice email marketing, social media management, digital collateral designs, digital ad copy and maintenance, search engine optimization, blogging, copywriting, along with a handful of other items.
Along with my brand and website design, I offer several additional add-ons with my services such as email marketing, monthly website maintenance, and social media management.
TWO. I’M HERE FOR A GOOD TIME
If you’re idea of a good time is drinking spicy margaritas while devouring sushi, discussing the latest Real Housewives episode and how much I wish Bethenny Frankel would come back to the New York franchise, or hear about my latest podcast and book obsessions.
THREE. I’M A TYPE-A PERFECTIONIST
This trait is one that I would classify as a good and bad thing. However, when it comes to your design projects, you will never see anything that I haven’t gone over a million times and ultimately 100% confident in.
FOUR. I’M ORGANIZED AF
When I say I’m organized, I mean hella organized. Google Sheets, daily to-do lists and my calendar are truly what keeps my world going. When we start your project, I will create a project timeline that will keep both of us on track for your big launch day!
FIVE. I’M NOT WASTEFUL
I promise not to waste your time or money. I know how important it is for you to invest in your business and I take that very seriously. I know that I would never want my time or money to be wasted so I always keep that in mind.
SIX. I’LL KEEP IT 100 WITH YOU
My family, friends, coworkers, and yes, even strangers at times know that I’m honest. That honesty will come through with your project but in the same sense, I want you to be just as honest with me. I’m not sensitive when it comes feedback and welcome your opinion with open arms. If that is something you don’t feel like you’d be okay with…then we might not be the best fit together and that is alright! But if you appreciate honesty, then we’ll have some fun creating your dreams!
SEVEN. YOU WILL BE TREATED WITH KINDNESS AND RESPECT
I will treat you like an actual human and you will be greeted with kindness and respect. Giving great customer service will always be an important aspect of Elm Branding Studio. Going that extra step to make sure you feel valued will always make it to the top of my list.
EIGHT. I KEEP IT IN HOUSE
You might be wondering what this means and the phrase “keeping it in house” means that I don’t subcontract my work out to others to handle. It’s extremely important to me that we work one-on-one to help make your vision a reality. The only person who will be working on your brand and web design is myself. Now don’t get me wrong, I’m not a web developer, so for the items that we need to make extra custom, I’ll work very closely with extremely trusted vendors to get the job done.
NINE. I PUT MY OWN TOUCH ON IT
I’m going to put my own touch on your project. When you a hire a designer you typically go after them because their style attracts you to their work. So while you may send me logo inspiration, it will not be copied. I will create a one of a kind logo that will be unique to your brand, and only your brand.
TEN. I CARE A LOT
Yes, I care. I care a lot actually. Doing brand and web design is a passion of mine and so naturally, when you hire me as a brand and web designer I’m going to pour my heart into it. I only take on a few clients at a time so it gives me the opportunity to really give you my undivided attention to focus on your project.
So now that I’ve told you a few reasons why you should work with me, do you think we’d work well together? If that answer is yes then let’s get started with your project! If you’re still on the fence and wanting to know more about my super fancy resume, then by all means, please indulge. I’m kidding on the indulgent part…or am I? That’s a secret I’ll never tell. You will either understand that reference or you have no idea what I’m talking about.
January 23, 2022
